Welcome to a sample of our work

Crafted a new Masterbrand positioning and its Brand Architecture that potentiates TopoChico’s equity the most through clarity, synergy, and leverage to sync with a new Brand Extension Strategy. Fed new VIS guidelines

Conducted research to identify growth platforms among Enhanced Hydration. Crafted the portfolio strategy for the category and developed the value proposition for one of the brands to be launched in Latam.

Conducted internal stakeholder interviews to map initiatives, gather visions and expectations, develop the strategy, and completed a workshop for final alignment.

Conducted qualitative and quantitative research and developed the  Company Value Proposition, Strategic Growth Corridors, and Brand Architecture options.

Conducted qualitative research and workshops and uncovered  consumer segments, 

developed portfolio strategy and crafted the Brand´s positionings for the cheese category.

Ran In-depth interviews with experts, ethnography research in key markets, analysis of internal data, context analysis, and workshops to craft the updated Purpose,  Frame of Reference, and Value Proposition

Developed Company Value Proposition and selected a new brand to migrate to. Developed naming options and selected the final one. Designed new VIS and website.  

Developed Brand Strategy and Value Proposition to launch the new brand, including execution implications and KPIs to monitor. 

Developed the brand Name,  Brand book, and Website

Developed segmentation, crafted the Value Proposition, developed the launch brief, and stewarded the agency’s pitching process. 

Run Brand and Category audits. Mapped all financial episodes and need states.