Advertising fraud cost consumers and brands over 100 billion dollars in 2023. Irrelevant traffic, hidden ads, traffic generation bots are just some of the activities that cause both brands and end consumers to lose their money. What remains at the end is a terrible user experience, an ROI far below expectations, and a massive waste of resources.

Blockchain is a unique source of truth that guarantees unmatched advertising engagement. Truthful metrics where agencies, advertisers, and customers can conduct real tracking in terms of clicks and budget usage, without any garbage in between. Its implementation ensures much more precise advertising spending that will represent an ROI in line with what is invested, where anyone can get a clear and real picture of clicks and impressions.

Greater transparency within transactions in the advertising realm helps eliminate unnecessary expenses by better identifying exactly what part of the budget intermediaries keep, as well as knowing at what part of the process it happens. Currently, only 38 of the 46 cents of every dollar spent on advertising actually reach their intended destination. Blockchain helps target the right people by displaying more relevant ads at appropriate times, thus optimizing advertising revenue.